The Female Performance Project

The problem

There's Not Enough Data.

We've been training women like men. Why? Because only 6% of all research in exercise science was conducted exclusively for females. For years, female athletes have been forced to follow training protocols designed for male physiology. And while there are some fundamentals that co-exist between the two, we've overlooked major differences, like metabolic capacity, hormonal fluctuations, and the changing seasons women move through (whether postpartum, perimenopause, or menopause).

So, we're reinventing the way we train women, to increase longevity and sustainability in sport across all stages and all goals. We want to empower women with the knowledge to perform at their optimum, and that begins with collecting critical data. Our first cohort will pioneer this approach, becoming amongst the first to use real-time science, data, and intensive tracking to train and perform better.

This isn't a cookie-cutter program. It's a research-backed coaching experience built specifically for women, coached by Tenille Hoogland and Sav Wild and overseen by multiple professionals. All participants will consent to their data being used to better inform female coaching.